Brand Colours Exercise (Selfridges Palette)

Video Documentation of Brand Colours Exercise (Selfridges Palette), Claire Pearce, 2019

©Claire Pearce. All Rights Reserved 2019

 
 

Brand Colours Exercise (Selfridges Palette), Claire Pearce, video installation, 2019

Claire Pearce

©Claire Pearce. All Rights Reserved 2019

Claire Pearce

Brand Colours Exercise (Selfridges Palette), Claire Pearce, video installation, 2019

©Claire Pearce. All Rights Reserved 2019

 

Documentation of Brand Colours Exercise (Selfridges Palette), made as part of a ‘Fitting Room Residency’ at Selfridges & Co., London, curated by SKIP Gallery. 

Brand Colours Exercise (Selfridges Palette) is a video installation which uses a digital palette of exact colours which are synonymous with the brands found within the Selfridges store- e.g. Loubiton (red), Lacoste (green). The vibrant brand colours slowly transition into one another creating an alternative palette of dull greys and browns.

The light from the monitors colours the enclosed space of the changing room, bathing the viewer in coloured light, and altering the ambience of the space.